Senior Database Analyst

Responsibilities

• Analyst, Marketing Analytics supports the Marketing Analytics & Testing team
• Analyst manages the daily work activities for the Marketing Analytics team
• This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels
• This is a hybrid role in office Monday, Tuesday, Wednesday and remote Thursday, Friday
• Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities
• Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and overall marketing and channel effectiveness
• Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking
• Build customer segmentation to inform audience strategy and personalization
• Support marketing forecasting, budget allocation, and ROI/ROAS analysis
• Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies
• Forecast marketing performance and Budget allocation recommendations (scenario planning + predictive modeling) Mentor junior analysts and contribute to best practices in marketing analytics and data governance

Skills

• The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing/digital marketing KPIs, and the ability to clearly communicate complex data to business stakeholders
• Bachelor’s or Master’s degree in Marketing, Statistics, Business, Economics, Data Science, or related field required
• Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry Three (3) years Digital Reporting experience using visualization reporting tools such as, Looker Studio, Power BI, Tableau or Domo Three (3) years of experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Optimizely, required
• Three (3) years of experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake
• Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy is mandatory Advanced skills with BigQuery, Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot) Experience in statistical software suites (R, Python) – Nice to have
• Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor) A team player who is self-motivated, enthusiastic, and customer-centric Advanced knowledge in Campaign Attribution Framework, Mix Media Modeling, and Incrementality + Hold Out performance a plus Proficiency in SQL for data querying and manipulation required (MSSQL, Oracle SQL, Big Query SQL) Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations Experience with data visualization tools (e.g., Power BI, Looker, Tableau) Advanced Excel skills, including experience-using formulas, pivot tables etc.

Benefits

• 💼 benefits include: Note: Temporary and/or seasonal associates are ineligible for Paid Time Off
• 💊 Medical
• 🦷 Dental
• 💳 Flexible spending accounts
• ♿ Disability
• 📅 Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• 🏛️ Legal and identify theft plan
• 🤝 Employee Assistance Program Hospitality is at the heart of all we do at Travel + Leisure Co