Senior Analyst CRM Data & Audiences

Position Summary:

The Senior Analyst CRM Data & Audiences is responsible for developing and managing advanced segmentation strategies and data models that power personalized marketing offers and lifecycle campaigns. This role plays a central part in enabling JetBlue’s marketing team to better understand, reach, and engage customers using first-party data.

The Senior Analyst CRM Data & Audiences reports into the Manager CRM Data & Audience strategy and own audience builds, performance measurement logic, and cross-functional data partnerships to support both CRM, promotional marketing and paid media use cases. This ideal candidate is a hands-on, SQL-proficient analyst who thrives at the intersection of marketing and data. They collaborate closely with stakeholder teams across Marketing, Loyalty, Data Science and Revenue Management and can also operate well independently. They are comfortable working in a fast-paced and agile work environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Responsibilities

• Write and optimize complex SQL queries to build customer segments, behavior-based audiences, and campaign triggers
• Develop predictive models (e.g., churn, next purchase, loyalty tier migration) in partnership with Data Science
• Build and maintain an audience library and documentation to support CRM, Loyalty, and Paid Media teams
• Support data-driven offer design and test-and-learn experimentation, leveraging customer behavior insights to improve relevance and contribute to revenue goals and forecasts
• Design and test offers across multiple products and customer segments, using behavioral and transactional data to uncover affinity patterns, measure offer stickiness, and identify upsell and cross-sell opportunities that drive revenue and retention
• Translate marketing goals into data requirements, collaborating closely with campaign managers and cross-functional teams
• Contribute to the development of personalization strategies using Braze, segmentation tools, and internal targeting infrastructure
• Partner with Data Engineering, Data Science and Marketing Analytics to validate data pipelines and ensure data accuracy for campaign execution
• Lead data QA, audience audits, and lifecycle logic validation across all CRM channel activations
• Provide analytical support for performance measurement and offer optimization
• Create and manage lookalike and suppression audiences for performance marketing efficiency
• Support cross-channel customer journey mapping by aligning audience definitions with behavioral milestones and lifecycle stages
• Mentor analysts and marketers across different teams on audience best practices, segmentation logic, documentation standards, and QA protocols
• Stay current with trends in CRM personalization, AI-powered segmentation, and customer data infrastructure
• Evaluate and test new tools and modeling approaches to improve audience precision and scalability
• Other duties as assigned

Skills

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of experience in CRM analytics, lifecycle marketing, or audience strategy
• Advanced SQL proficiency and experience working with large datasets
• Strong understanding of first-party data ecosystems, audience strategy, and targeting
• Hands-on experience with platforms such as Braze, Dynamic Yield, LiveRamp and other marketing tools that rely on audience segmentation
• Strong cross-functional communication skills and the ability to translate business needs into technical outputs
• Familiarity with machine learning or predictive modeling a plus
• Experience in travel, e-commerce, loyalty, or other subscription-based industries is preferred.
• Strong team player with the ability to take initiative and work well independently
• High attention to detail with the ability to think critically
• Strong interpersonal skills, amicable and professional demeanor
• Effective written, verbal and presentation skills
• Available for occasional overnight travel (10%)
• Able to work flexible hours and be available for an emergency response on short notice
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Benefits

• 💼 The base pay range for this position is between $66,000.00 and $103,100.00 per year
• 💊 Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more

Arrangement

• Onsite

Location

Long Island City, NY

Category ID

1946

Term ID

1658

Plan ID

1109

Company

JetBlue Airways Corporation

Company Website

JetBlue Careers

Application Type

url

Application URL

JetBlue Careers